Select peer-review journal articles on one of the 4Ps – Place. For this module’s discussion, you will select peer-review journal articles on one of the 4Ps – Place. Keyword search terms might include one of the following: marketing channel strategy, distribution, retailers, internet, or supply chain. Once you have selected your peer-reviewed journal articles, post … Read more
Share a synopsis of the product strategy and branding concepts discussed. Following your review of the articles below on the Marketing Mix and Product, share a synopsis of the product strategy and branding concepts discussed. Read each of these articles and write a synopsis of your reading. Keep the overarching theme, “Product Strategy and Branding,” … Read more
How Blockchain Technology Can Benefit Marketing Read the article entitled, \”How Blockchain Technology Can Benefit Marketing: Six Pending Areas Research Areas\”. Link to Article: https://www.frontiersin.org/articles/10.3389/fbloc.2020.00003/full The six pending research areas mentioned in the article are: 1) Fosters disintermediation 2) Aids in combatting click fraud 3) Reinforces trust and transparency 4) Enables enhanced privacy protection 4) … Read more
Create a power point presentation that addresses how VEEM and Blockchain will transform global marketing. Create a powerpoint presentation that addresses how VEEM and Blockchain will transform global marketing. You may use a company of choice to use as an example to help guide your discussion in how that company leverages VEEM and Blockchain to … Read more
Discuss the factors that favor personal selling rather than advertising. Discussion Question 1.) Discuss the factors that favor personal selling rather than advertising. Discussion Question 2.) Discuss how each step in the sales process relates to the AIDA (attention, interest, desire, action). Requirements: 200 words each Answer preview to Discuss the factors that favor … Read more
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