The chief marketing officer (CMO) of global operations You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response … Read more
Marketing in the digital age Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time. As a regional marketing … Read more
International Marketing Prior to beginning work on this discussion forum, review the following resources: Discussion Prompts Initial Response As we learned this week, the price of a product or service can be the key to success or failure. In an initial post of 350 words, Directions Follow these instructions for your initial post: Keywords Use … Read more
Choose a publicly traded company and locate its 10-K report Your reading this week states: “While ratios are an important piece of the financial puzzle, you always need to put them in context to get the complete picture” (p.163). This week, you will be asked to provide that context for a company of your choosing. … Read more
Review the Marketing Research Assessment Review the Marketing Research Assessment final paper in Week 5. For your journal submission, write three questions you may have about how to complete this assignment so your instructor may support your success. For example, you may ask for feedback about terminology, concepts, or clarification on sections of the final paper. … Read more
Ask our tutors anything
