Secondary Data Research in a Digital Age

Prior to beginning work on this discussion forum, review Chapter 9 in your text. (attached) You may also want to review Chapter 6: Secondary Data Research in a Digital Age (assigned reading in Week 2) to support your insights for this discussion. (attached)

Using the example in the prior discussion of being a CEO of Ford, in an initial post of a minimum of 200 words, address the following questions: How might collecting and understanding information from different sources (e.g., surveys, prior auto purchases, consumer reports, etc.) help to improve strategic decision-making? Likewise, what might be two differences between receiving the “right” information and “too much” information?

Requirements: clear