Perform a multiple regression analysis inside of Microsoft Excel.
In this assignment, you will perform a multiple regression analysis inside of Microsoft Excel.
Walk through the example regression problem.
Learn by Marketing. (2018). Linear regression by hand and in Excel (Links to an external site.). Retrieved from http://www.learnbymarketing.com/tutorials/linear-regression-by-hand-in-excel/
Now complete a secondary regression using the changed data table you can download here data-marketing-budget-12mo-version2Preview the document [Excel file]
Complete a multiple regression using the data “Use Sales” as the Y Range and “Social Media,” “Web” and “Print” as the X-Range.
Include residuals, line-fit plots and Normal probability plots.
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Unit 2 Assignment – Marketing Regression
Instructions
Estimated time to complete: 10 Hours
In this assignment, you will perform a multiple regression analysis inside of Microsoft Excel.
Walk through the example regression problem.
Learn by Marketing. (2018). Linear regression by hand and in Excel (Links to an external site.). Retrieved from http://www.learnbymarketing.com/tutorials/linear-regression-by-hand-in-excel/
Now complete a secondary regression using the changed data table you can download here data-marketing-budget-12mo-version2Preview the document [Excel file]
Complete a multiple regression using the data “Use Sales” as the Y Range and “Social Media,” “Web” and “Print” as the X-Range.
Include residuals, line-fit plots and Normal probability plots.
UNit 2 Assignment Picture.png
Read: Regression analysis in Excel
QIMacros. (2018). Regression analysis in Excel (Links to an external site.). Retrieved from https://www.qimacros.com/hypothesis-testing/regression/
Watch: Multiple Regression Interpretation in Excel.
This video provides an example of interpreting multiple regression output in excel:
Analyze what you are able to determine from the regression:
Regression statistics
Equation of the line
Effects of variation of spend in Social Media and Web
Include a copy of your Excel file with the regression output in a separate sheet
Regression Output data-marketing-budget-12mo-version2 (1)
Answer preview to perform a multiple regression analysis inside of Microsoft Excel.
APA
365 words