Purdue Pharma and the Opioid Addiction Crisis
For this discussion board I will be discussing the case of Purdue Pharma and the Opioid Addiction Crisis. This pharmaceutical company, owned by the Sackler family become a global powerhouse through marketing OxyContin, one of the world’s most successful legal drugs. Its revenues soared from $48 million in 1996, when the drug launched, to over $1 billion in 2000, an astonishing 120% year-over-year growth rate.
- Your initial post should be at least 350 words in length.
- Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material
- Select and read one mini case. For this discussion, you will identify the case and summarize the key elements of the case you selected. Based on the case you selected, explain how the case assists in formulating a corporate strategy.
- For this discussion board I will be discussing the case of Purdue Pharma and the Opioid Addiction Crisis. This pharmaceutical company, owned by the Sackler family become a global powerhouse through marketing OxyContin, one of the world’s most successful legal drugs. Its revenues soared from $48 million in 1996, when the drug launched, to over $1 billion in 2000, an astonishing 120% year-over-year growth rate.
- Reference:Rothaermel, F. T. (2024). Strategic management (6th ed.). McGraw Hill. (p. 552) https://online.vitalsource.com/#/books/97812659545…
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