Consumer Behavior: Buying, Having, and Being
Prior to beginning work on this journal, review the following:
- Chapter 5: Motivation, from your course text, Consumer Behavior: Buying, Having, and Being. (attached)
- The Laurie Santos podcast https://www.pushkin.fm/podcasts/the-happiness-lab-…
- Journal Prompts:
Address the following prompts in at least 3 paragraphs,
Identify a habit the podcast made you think to change.
Discuss the reasons you would like to change this habit and start a new one. - Summarize the case study, The Psychology of Happiness (attached) in at least 450 words.
- Identify the relationship between happiness and the experience of meaning versus materials.
- Explain whether and when money brings happiness, and to what degree.
- Discuss two strategies that can increase happiness.
Guidelines
- Journal entries are reflective documents that provide personal, thoughtful analyses. Personal reflection and self-appraisal are part of the concept of journaling and will help you articulate what you learn in class and how and why you take in messages the way you do. This is deep learning because it comes from self-analysis. This thoughtful introspection helps you understand the material and your key learning from it.Your journal should be 2–3 pages. Integrate course concepts and provide examples from your experiences that reflect the focus of this week’s journal assignment.
- Make sure you are using the course resources and citing appropriately in APA. Review the Writing Center’s Sample Reflective Writing resource to support with your journaling exploration.
- While you are not required to cite your work in reflective journals, please be mindful of giving credit to your sources and provide appropriate APA Style citations when necessary
Requirements: clear
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Answer preview to Consumer Behavior: Buying, Having, and Being
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