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Consider the article’s discussion of value dysfunctionality and image dysfunctionality. Read the article, Special Issue on Brand Equity, Branding, and Marketing Communications in Emerging Markets found on this week’s University Library Resources page. Consider the article’s discussion of value dysfunctionality and image dysfunctionality. Imagine that you were going to enter into the market of either Mexico, China or Saudi Arabia. … Read more

Write a paper of no more than 1,050 words to explain how the consumer of your target company Write a paper of no more than 1,050 words to explain how the consumer of your target company (“client”) from Week 1 is influenced during the decision-making process by targeted product positioning. The paper must address the … Read more

Do you feel that auto manufacturers and dealers are marketing effectively to women Purchasing Decisions of Business-to-Business and Consumer Clients Respond to the following in a minimum of 175 words: In view of the fact that women influence 80-85% of new car purchases, do you feel that auto manufacturers and dealers are marketing effectively to … Read more

How price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. Purpose of Assignment This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed … Read more