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Demonstrate a thorough understanding of an integrated marketing communication plan Demonstrate a thorough understanding of an integrated marketing communication plan, which includes promotional strategies and measures of effectiveness (Lo 1.6 & 1.7). Utilize strong analytical skills and tools to develop objective and effective marketing plan (Lo 4.3 & 4.5). DEVELOP A CREATIVE BRIEF A creative … Read more

Develop a minimum 750-word branding strategy and marketing communication plan Develop a minimum 750-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, … Read more

Pick one of the following products and identify which stage of the life cycle you believe it is in and why. The value of the product life cycle is that it provides clues as to what marketing mix strategies might need to change as the product moves through the cycle. For example, a high-tech product … Read more