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Identify a large company to be your mentor company to analyze and formulate its global marketing strategy. Prior to beginning work on this assignment, read Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the BUS622 Week 2 Assignment video … Read more

Explain market segmentation variables and use a company as an example for that type of segmentation. Prior to beginning this discussion, review Chapter 7: Segmentation, Targeting, and Positioning. Global marketers must know whether a standardized or an adapted marketing mix is required to best serve consumer wants and needs. By performing market segmentation, marketers can … Read more

The elements in your selected country’s political, economic, and cultural environments that can impact the market opportunity for Walmart expansion. Walmart Case Study [WLO: 3] [CLOs: 2, 3, 5] Prior to this assignment, review Chapter 12: Global Marketing Channels and Physical Distribution and analyze Case 12-2: Can Walmart Crack the Retail Code in India? carefully. … Read more

Assume you are the global marketing VP of Coca-Cola or Pepsi-Cola, two highly successful global brands. Select one of the two companies and a country to operate in Prior to beginning work on this discussion, Review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, Chapter 6: Global Information Systems … Read more