Product packaging As discussed in your textbook, product packaging is “not only the last ‘ad’ a consumer sees before purchasing the product, it is the only ‘ad’ the consumer sees when using the product.” With that, there is also a growing concern among the public for environmentally-friendly packaging, making packaging an important point of consideration … Read more
Explain how advertising enhances creativity The most effective advertisements begin with a creative strategy. To develop a creative strategy, many advertisers use the Creative Pyramid as a guide. For this discussion, review Chapter 8 of the textbook and address the following: Your initial post must be a minimum of 300 words and be supported by … Read more
Role of marketing plan and the importance Chapter 7 of the textbook describes the role of marketing plan and the importance and effect of marketing planning on integrated marketing communications (IMC). Using the text for support, address the following items: Your initial post must be a minimum of 300 words and be supported by your … Read more
Advertising as an industry Advertising as an industry has undergone many changes in the last ten years. Read Chapter 1 of your textbook. Then, reflect on the types of changes the industry has faced in the past decade, specifically with regard to globalization and technology. Also, reflect on exhibit 1-1 and describe your understanding of … Read more
Advertising on a daily basis We encounter advertising on a daily basis. Yet, many of us rarely stop to consider what it is and how it impacts our views. For this discussion, read Chapters 1 and 2 of your textbook and address the following: Post your examples to the discussion forum below. Your initial post … Read more
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