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Assume you are the global marketing VP of Coca-Cola or Pepsi-Cola, two highly successful global brands. Prior to beginning work on this discussion, Review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, Chapter 6: Global Information Systems and Market Research and browse through all three categories in Procter & … Read more

Identify a large company to be your mentor company to analyze and formulate its global marketing strategy. Prior to beginning work on this assignment, read Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the BUS622 Week 2 Assignment video … Read more

Evaluate THREE social media platforms associated with the brand: Facebook, Instagram, Pinterest, Twitter, LinkedIn or Snapchat In this assignment, you’ll take a look at a popular brand’s social media platforms. From there, you’ll assess how effective you think their messaging is: what works? What doesn’t work? What could the brand do differently? What platform do you prefer … Read more

How to apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies This assignment is intended to help you learn how to apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies, and recommending actionable business decisions. This is an opportunity to build critical-thinking and problem-solving skills … Read more