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Breakdown of Apple’s current social media presence Overview: In the hypothetical business simulation, let’s assume Apple is interested in breaking into the fashion industry with a new line of iShirts. They plan on leveraging the existing brand equity that they have earned over the past 25+ years. Starting in Unit 2 and ending in Unit … Read more
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What are the most likely social platform and appropriate target demographics for this Chuck E. Cheese campaign Overview Marketers need to build relationships and satisfy the wants, needs, and demands of their intended and potential customers. An organization determines the target audience through the process of market segmentation. Simulated Business Scenario Mohamed was recently promoted … Read more
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Which of the major social media platforms should Elan recommend in her initial report to Same Day Each social media platform caters to a particular target audience. In turn, these platforms require a diverse range of strategies and need a range of expectations for appropriate content creation. Simulated Business Scenario Elan owns eMarketer, a social … Read more
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Perform a SWOT Analysis for a real-world organization A SWOT Analysis is used to evaluate the strengths, weaknesses, opportunities and threats for a business. This analysis can be used to help in the creation of strategic plans for the future. You will perform a SWOT Analysis for a real-world organization and complete your assignment as … Read more
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Why Is Marketing Management Important Chapter 1. Why Is Marketing Management Important? Chapter 2. Customer Behavior. Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned … Read more
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