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The marketing mix is used within the implementation of the marketing strategy. The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: soft drink, fast food/restaurant, hotel, … Read more

Prepare an advertisement for that position that complies with federal law. Your supervisor has placed you in charge of hiring a new, full-time administrative assistant for your department. Prepare an advertisement for that position that complies with federal law. This advertisement must be detailed. The minimum length of your job description must be 300 words … Read more

Identify the brand and category Read the article provided and conduct a web search to find one additional example of this type of brand marketing and answers the following questions 1. Identify the brand and category 2. To whom is the experience targeted? 3. Why do you think the advertiser chose to use this form … Read more

What is the role of communications in the marketing process 1.What are the elements of a brand? 2.What is marketing? 3.What are the 4 P’s of marketing? 4.In what area of marketing does communications/advertising fall? 5.Define Brand Communications 6.What is the role of communications in the marketing process? 7.What goes into building a brand? (name … Read more

Define the marketing concept and summarize its relationship to marketing myopia. Marketing Myopia Essay As discussed in the Unit I Lesson, the marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets. In this essay, define the marketing … Read more