Explain why you chose these influencers to represent Apple Overview: Now that Cherie has approved the iShirt campaign goals, the next phase is to create an influencer strategy. Keeping in mind that the iShirt is Apple’s first venture into the fashion industry, upper management has agreed to allocate a budget for influencer marketing. This is … Read more
The marketing mix is used within the implementation of the marketing strategy. The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: soft drink, fast food/restaurant, hotel, … Read more
Prepare an advertisement for that position that complies with federal law. Your supervisor has placed you in charge of hiring a new, full-time administrative assistant for your department. Prepare an advertisement for that position that complies with federal law. This advertisement must be detailed. The minimum length of your job description must be 300 words … Read more
Identify the brand and category Read the article provided and conduct a web search to find one additional example of this type of brand marketing and answers the following questions 1. Identify the brand and category 2. To whom is the experience targeted? 3. Why do you think the advertiser chose to use this form … Read more
What is the role of communications in the marketing process 1.What are the elements of a brand? 2.What is marketing? 3.What are the 4 P’s of marketing? 4.In what area of marketing does communications/advertising fall? 5.Define Brand Communications 6.What is the role of communications in the marketing process? 7.What goes into building a brand? (name … Read more
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