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Describe the good or service and desired brand image. The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper. The Final Paper will be titled “An Integrated Marketing Strategy … Read more

Creating a social media marketing plan for the launch of Apple’s iShirt campaign Overview: Throughout the past seven weeks, you have been creating a social media marketing plan for the launch of Apple’s iShirt campaign. Alongside your presentation for Mr.Cook, Cherie has asked that you submit the finalized SMMP. Instructions: Please submit all six Phases … Read more

Why do marketing professionals care about and participate in supply chain decisions Instructions Why do marketing professionals care about and participate in supply chain decisions? Do you think small business owners are at a disadvantage if they lack the marketing research resources that large companies have? Why, or why not? Your journal entry must be … Read more

Create the Weaknesses and Threats portion of the SWOT in the chart template Overview: Now that we are beginning the final stage of the social media marketing plan (SMMP), Cherie would like you to create a brief contingency strategy. This should be based on three macro-environmental factors that may potentially impact the iShirt campaign.   … Read more