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Marketing has evolved into a major business function that crosses all areas of an organization. Discussion Question: Marketing has evolved into a major business function that crosses all areas of an organization. For example, marketing may advise production about how much of the company’s product to make and then may tell logistics when to ship … Read more

Create a PowerPoint presentation to present to the marketing team of your New Shoes company to present a profile for your New Shoes consumer Instructions In the NewShoes simulation you will be marketing to three different target markets (home, domestic, and foreign). It becomes important to understand the consumer psychological and cultural profile for each … Read more

Explain how a marketing manager might use competitor analysis to avoid situations that involve head-on competition. 1.  Explain how a marketing manager might use competitor analysis to avoid situations that involve head-on competition. 2.  What are the types of potential segmenting dimensions, and explain which you would try to apply first, second, and third in … Read more

Pick a company that uses social media as a marketing and branding tool Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following: Based on their social media, how would you describe the company? How is … Read more

In what ways does Nike appear to follow the marketing concept Introduction to marketing 1.  Review the Nike case study. In what ways does Nike appear to follow the marketing concept? Suggest three other activities Nike could do to follow the marketing concept. 2.  Online computer shopping at websites makes it possible for individual consumers … Read more