Download Category: Marketing

How do you define your target audience and how do you reach them How do you define your target audience and how do you reach them? How does social media play apart in a nonprofit\\\’s marketing strategy? (Give at least one example how this may work) Do you think every non-profit should involve their organization … Read more

Identify a new product that you would like to market. Identify a new product that you would like to market. Create a Marketing Plan for your product. See Exhibit 19-4 in your text (page 509) for a diagram of the items to include in your Marketing Program. Present this material. I prefer that you create a PowerPoint presentation. Imagine … Read more

Identify the strategy decisions a marketing manager must make in the advertising arena. Elaborate on the following Introduction to Marketing questions: 1.  Identify the strategy decisions a marketing manager must make in the advertising arena. Discuss the relation of advertising objectives to marketing strategy planning and the kinds of advertising actually needed. Illustrate with examples. … Read more

Describe a way in which terministic screens are operative in your everyday life. 1. Kenneth Burke characterized rhetoric, at least partly, as a terministic screen. By this he meant that rhetoric has a dimension beyond the overt and the obvious. He saw in rhetoric the power to shape perceptions and to guide attention by creating … Read more

Discuss the intent and value of the Economy Act. As a contracting officer that you understand the business alternatives that are available to you. Also, discuss the required sources of supplies and the order preference. Discuss the intent and value of the Economy Act. This knowledge may provide insight into solutions to the customer’s mission … Read more