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Product Life Cycle and Product Strategy Perspectives Product Life Cycle and Product Strategy Perspectives Chapter 3 of the course text, Principles of Marketing Introduction, growth, maturity, and decline—every product has a life cycle story waiting to be told. In this interactive activity, you’re going to document the story of a product that has progressed through … Read more

Chapter 4 of the course text, Principles of Marketing Chapter 4 of the course text, Principles of Marketing Watch Burberry (Segment No. 4) (Links to an external site.) in Fashion: Superbrand Chic The goal of place strategy in terms of the customer value equation is to add value without increasing cost. Retailers face three strategic … Read more

Marketing Plan: Product Identification and SWOT Analysis Marketing Plan: Product Identification and SWOT Analysis Read Chapter 9: Managing the Marketing Effect, Sections 9.1 and 9.2 of the course text, Principles of Marketing Watch How to Use SWOT Analysis (Links to an external site.) The Five Competitive Forces That Shape Strategy (Links to an external site.) … Read more

Discuss ten characteristics of effective brand name creation. Discuss ten characteristics of effective brand name creation. Then locate three established brands that meet at least five of the listed characteristics. Explain why you think these brands meet the selected five criteria. Support your choices with logical arguments. Describe the different stages a proposed product will … Read more

John and Ellen want to open their own grocery delivery service in a medium-sized city consisting of 250,000–750,000 people. Scenario: John and Ellen want to open their own grocery delivery service in a medium-sized city consisting of 250,000–750,000 people. The service will offer elements suited for the targeted demographic needs of the core consumers. The … Read more