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John and Ellen want to open their own grocery delivery service in a medium-sized city consisting of 250,000–750,000 people. Scenario: John and Ellen want to open their own grocery delivery service in a medium-sized city consisting of 250,000–750,000 people. The service will offer elements suited for the targeted demographic needs of the core consumers. The … Read more

Compile a marketing proposal for a new gym opening in your city. Compile a marketing proposal for a new gym opening in your city. Outline ideas for local ads, social media marketing, word of mouth, and potential local celebrity endorsements. Consider the following: What information do you need to obtain from the client? What challenges … Read more

Chapter 1 of the course text, Principles of Marketing Chapter 1 of the course text, Principles of Marketing White, S. (2012). Principles of marketing. Bridgepoint Education, Inc. Scenario Here’s the scenario: A new 5-week Marketing Manager internship has opened up at each of the organizations listed below. Based on your past accomplishments (and that awesome … Read more

Chapter 2 of the course text, Principles of Marketing Chapter 2 of the course text, Principles of Marketing Watch Segment 2: Market Research (Links to an external site.) (Links to an external site.) of the Marketing, Research and Segmentation video Scenario Every year, millions of dollars are spent marketing products (or services) that fail. Companies … Read more