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Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library. Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library. Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas: Distinguish between social responsibility, ethical, and legal issues and … Read more

Provide an example of how an international company changes its distribution channels Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country. 175 words or more Answer preview to provide an example of how an international company changes its distribution channels  … Read more

Chapter 5 of the course text, Principles of Marketing Chapter 5 of the course text, Principles of Marketing This week, you learned about the three core pricing strategies: penetration, neutral, and skim. In this interactive activity, you’re going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on … Read more

Chapter 6 of the course text, Principles of Marketing Chapter 6 of the course text, Principles of Marketing Watch What Is Integrated Marketing? (Links to an external site.) One Message, Many Media: Integrated Marketing Campaigns To examine integrated marketing in action, you’re going to tell the story of a particular campaign from your internship brand, … Read more

Case studies provide an opportunity for you to critically analyze events that have taken place in real-life businesses. Case studies provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the situation with an end goal of formulating … Read more