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Chapter 7 of the course text, Principles of Marketing
Chapter 7 of the course text, Principles of Marketing Chapter 7 of the course text, Principles of Marketing Geodemographic Segmentation: Finding Your People Geodemographics is a common and effective means to segment potential customers. Leveraging both demographic (e.g., gender, age, income, marital status) and psychographic (e.g., habits, hobbies, spending habits, values) data, households can be … Read more
					
