Chapter 10 of the course text, Principles of Marketing Chapter 10 of the course text, Principles of Marketing Are Diesel’s “Global Warming Ready” Ads Evil … or Fun? (Links to an external site.) Truthiness and Consequences: Today’s Consumer Trend of Values-Based Shopping (Links to an external site.) As a means of demonstrating their social responsibility, … Read more
Masters in HRER 870 – HRER in the Age of Artificial Intelligence. Masters in HRER 870 – HRER in the Age of Artificial Intelligence. Textbook: Competing in the Age of Al 2020; Author: Iansiti, Marco / Lakhani, Karim R. Publisher: Harvard Business School Press Essay Assignment – For this assignment, you will be assessed based … Read more
Advertising in the Digital Age: How to Cultivate Customers Advertising in the Digital Age: How to Cultivate Customers The responsiveness of social media allows brands to more easily tailor their messages to suit the needs of the immediate moment, even while staying true to their images and product lines. As more people are staying home … Read more
Compare digital marketing tools and to research digital marketing platforms that are commonly used today to implement these tools. Instructions This assignment requires you to compare digital marketing tools and to research digital marketing platforms that are commonly used today to implement these tools. Utilize the Unit IV Assignment Template for the assignment. Part I: … Read more
Planning for Capital Investments” of Fundamental Managerial Accounting Concepts. For this assignment, refer to the scenario located in “Problems – Series A” section 10-19A of Ch. 10, “Planning for Capital Investments” of Fundamental Managerial Accounting Concepts. This scenario puts you at the task as a Senior Accountant for Donovan Enterprises to identify the preferred method … Read more
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