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Conduct library search for peer-reviewed scholarly journals on…”The bottom of the pyramid

Conduct library search for peer-reviewed scholarly journals on…”The bottom of the pyramid Conduct library search for peer-reviewed scholarly journals on…”The bottom of the pyramid”. 1 current journal (journal published in the past 5 years – 2010-2016). will submit a summary of the experience…your summary must include the followings: 1.  The topic 2.  The names of the … Read more

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You will research an existing  publicly traded company compiling a comprehensive marketing plan

You will research an existing  publicly traded company compiling a comprehensive marketing plan In application of the concepts learned in this course, you will research an EXISTING publicly traded company compiling a comprehensive marketing plan for this company throughout the course. Note that this is NOT a hypothetical entrepreneurial venture but instead an existing publicly … Read more

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Read the “why Haggle?” case. analyze the “why haggle”? case

Read the “why Haggle?” case. analyze the “why haggle”? case Read the “why Haggle?” case. analyze the “why haggle”? case – by answering the following questions, double-space paper. question: Recommend marketing strategies (products, pricing, and promotion) that will help priceline.com succeed in its business model. add references. (need 3 pages) ……………….Answer Preview…………….. Introduction             Priceline.com … Read more

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Marketing Overseas – Political or economic risks?

Marketing Overseas – Political or economic risks? Is your employer (A Full Service Marketing, Film and Media Company) exposed to any political or economic risk of doing business overseas (bear in mind that these risks do not affect only firms selling overseas, they can affect US firms in many other ways than foreign sales)? Whether … Read more

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