Market Research Plan Write a paper that addresses the following: You have been tasked with developing a market research plan for your company’s new line of lip balms for men and women. Determine what type of market research (primary or secondary) you’ll need to collect and the tool(s) you’ll use to perform your data collection. … Read more
Pricing Presentations In addition to reviewing the textbook chapters and tutorials from background materials, you may also use Google to search and find information about the concepts in this module. The problem with looking at random sources online is that much of what you find online is not necessarily credible. Let’s try to find some … Read more
Mobile marketing In an effort to better connect with younger consumers, McDonald’s restaurants in southern California are enticing customers through their cell phones, offering mobile coupons for a free McFlurry. Under the month-long promotion, customer’s text the message “McFlurry” to a five-digit short code promotional phone line. An electronic coupon for the free dessert is … Read more
Your goal is to advise the President on domestic economic policy Your goal is to advise the President on domestic economic policy. Role You are the chair of the Council of Economic Advisors (CEA) Audience Your audience is the President of the United States. Situation The president wants to meet with key members of the … Read more
Target marketing Within the Discussion Forum area, write at least 250 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas: Target marketing involves 3 activities: market segmentation, market targeting, … Read more
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