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BRAND of Selection/Topic: The product on which my Integrated Marketing Communication Campaign Plan BRAND of Selection/Topic: The product on which my Integrated Marketing Communication Campaign Plan (IMC Plan) is focused is a digital cable television that is commonly referred to as an Optimum TV. The digital cable television, Cablevision network, is provided by Altice USA. … Read more

Examine Global Marketing: Use existing companies to support your ideas In this submission we will examine Global Marketing: Use existing companies to support your ideas. Think Wal-Mart, FedEx, the grocery business, the pharmaceutical industry, these are a few examples. Discuss the competitive advantage we can create through entry strategies into foreign markets with value network that … Read more

An increasing number of companies are basing their prices on the product’s perceived value. An increasing number of companies are basing their prices on the product’s perceived value. Value-based pricing uses buyers’ perceptions of value, not the seller’s cost, as the key to pricing. Value-based pricing means that the marketer cannot design a product and … Read more

Answer a series of questions concerning an analysis of ethical considerations governing marketing practices For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within … Read more