Assess marketing concepts and situations from an entrepreneurial manager’s point of view The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences … Read more
Select an article from the University Library that is less than five years old on the role of distribution channels in marketing Select an article from the University Library that is less than five years old on the role of distribution channels in marketing:Scenario: You work for a newly formed sports apparel company and your manager has requested you … Read more
Do firms that use good ethical practices have an advantage or disadvantage We’ve all heard the cliché that “nice guys finish last.” Is this true in marketing? Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly … Read more
When determining the relevant market for operating systems When determining the relevant market for operating systems, would it make sense to include used computers with older versions of Windows as part of the market? Based on your answer, does Microsoft have a “dominant market position” in the market for operating systems? (b) Microsoft participates in … Read more
Brands signal customers by giving them information about predictability in their purchases MKT 100: Principles of Marketing Brand Personalities As we’ve learned this week, brands signal customers by giving them information about predictability in their purchases.Brands each have their associations and personalities. In your post, identify some of the partnerships and personalities that are linked … Read more
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