Modest advertising and promotions through the local newspaper An Unlikely Story Bookstore and Café in Plainville, MA (anunlikelystory.com/) has, traditionally, done modest advertising and promotions through the local newspaper (The Sun Chronicle). However, they have the impression that newspaper readership is declining and that the trend in advertising is shifting toward the Internet. Realizing that … Read more
Developing an organizational SWOT analysis that they may use for strategic planning The purpose of this assignment is to give learners experience developing an organizational SWOT analysis that they may use for strategic planning. This assignment is pre-work for the Learning Team assignment this week. Assignment Steps Resources: Management: A Practical Introduction; strategic plan for organization … Read more
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Walmart’s Integrated Marketing Communications (IMC) tactics Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. In a two page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement. nd formatted according … Read more
Create the research section of your marketing plan in minimum of 700 words. Purpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and … Read more
Select a global or multi-regional company and one of its products or services that will serve as the basis for your marketing plan. Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing … Read more
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