Understanding Target Markets To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a … Read more
What are the challenges of pricing in an online environment Digital in marketing Each question is 130 to 150 words. There are 9 questions in total Description each question (130words) What are the challenges of pricing in an online environment? Use an example to answer the question (Week 8, Guest Lecture, Stephen Leigh about Amazon … Read more
Determine the primary and secondary target markets for your company Assignment 1: Part A: Your Marketing Plan Due Week 4 and worth 200 points At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For … Read more
Explore social media and marketing technology in an essay In this assignment, you will explore social media and marketing technology in an essay. In your essay, choose a brand (or product) that relies heavily on social media or technology to market their product. Examples would be Netflix, Uber, or Coca-Cola’s “your name” campaign. Provide the … Read more
Create a 700- to 1,050-word marketing strategy based on this position in the life-cycle Refer back to the brand chosen for the Week 1 assignment:Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research. Create a 700- to 1,050-word marketing strategy based on this position in … Read more
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