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Discuss the use of online consumer reviews from the brand manager’s perspective BRANDING IN THE DIGITAL AGE Branding strategies are changing due to the popularity of the Internet and changing consumer behavior. There are various functions of branding. Branding is not only utilized to differentiate the focal brand from the competing ones, but also to … Read more
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Find a commercial, no longer than 2 minutes and no shorter than 1 minute, on YouTube for a product and analyze the advertising techniques Find a commercial, no longer than 2 minutes and no shorter than 1 minute, on YouTube for a product and analyze the advertising techniques as discussed in class and in your readings. Select a … Read more
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In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client PROMOTION MANAGEMENT & SWOT ANALYSIS Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. … Read more
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Prepare a PowerPoint presentation summarizing the research you have so far done and the segmentation strategies you have so far considered to market For this first milestone you will prepare a PowerPoint presentation summarizing the research you have so far done and the segmentation strategies you have so far considered to market the consumer product … Read more
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prepare a PowerPoint presentation summarizing the consumer buying process researched so far in order to market For the short paper task, you will first finalize the various stages of the consumer buying process. Then develop 8-10 survey questions that can be used when evaluating a purchase decision for a product. For the Milestone, prepare a … Read more
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