Download Category: Marketing

What do you think of the effectiveness of online marketing? How could the firms use online marketing channels to gain competitive advantages What do you think of the effectiveness of online marketing? How could the firms use online marketing channels to gain competitive advantages? According to the following article, about 77% of luxury advertisers are … Read more

Evaluate the assumptions behind Burberry’s mobile marketing campaigns, with a brief introduction of the company mobile marketing efforts PROMOTION MANAGEMENT & SWOT ANALYSIS ASSIGNMENT OVERVIEW Mobile marketing spending is increasing in recent years due to the popularity of smartphone and mobile commerce. Burberry is starting to use the mobile apps to reach the target market. … Read more

Why is the brand behind its competitors? Provide evidence, both financial and behavioral. Evidence may include consumer attitude For this part of the Consulting Project, you are required to critique the brand (the brand is Pepsi blue by PepsiCo) by providing the following information (750-1,000 words). Address the following: Why is the brand behind its competitors? Provide … Read more

Describe how Macy’s performed in online channel? How Macy’s could do a better job to manage the online and offline channels? DISTRIBUTION & MARKETING PLAN ASSIGNMENT OVERVIEW Online shopping has increased dramatically over the past few years, and online retailing becomes the top priority of all major grocery retailers. On one hand, retailers see the … Read more