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You’re in a brainstorming session at WidgeCorp, where no idea is too outrageous. You’re discussing penetration in the school lunch market You’re in a brainstorming session at WidgeCorp, where no idea is too outrageous. You’re discussing penetration in the school lunch market. Ideas around school lunch subsidies, Internet subsidies, and Internet target marketing are being … Read more

The purpose of this assignment is to filter and sort data, identify patterns and relationships within data, and use those findings to address business needs The purpose of this assignment is to filter and sort data, identify patterns and relationships within data, and use those findings to address business needs. For this assignment, you will … Read more

Evaluate the assumptions behind Burberry’s mobile marketing campaigns, with a brief introduction of the company mobile marketing efforts Imagine you have been hired as a consultant to the VP of marketing for Burberry. The VP wants to get an objective opinion from someone outside the company who is familiar with current digital marketing basics. Your … Read more

Review “Multiple Regression Models Case Study: Web Video on Demand” for this topic’s case study, predicting advertising sales Review “Multiple Regression Models Case Study: Web Video on Demand” for this topic’s case study, predicting advertising sales for an Internet video-on-demand streaming service. After developing Regression Model A and Regression Model B, prepare a 250-500-word executive summary … Read more

What do you think of Amazon’s move to online grocery delivery? Does it give the company a competitive advantage The Discussion for Module 3 explores online distribution. First, check out the following news articles on Amazon’s online grocery service. http://www.cnbc.com/id/100916844 http://www.canadianbusiness.com/companies-and-industries/a-new-threat-for-big-grocery-2/ Then, answer the following questions: What do you think of Amazon’s move to online … Read more