Download Category: Marketing

The Marketing Mix Revisited: Toward the 21st Century Marketing Article # 1: The Marketing Mix Revisited: Toward the 21st Century Marketing                 This was an insightful article the primarily focused on the 4Ps Marketing Mix framework, which are the key considerations of product, price, place, and promotion that must be thoughtfully considered and wisely implemented in order … Read more

Summarize your Disruptive Marketing Plan For this module’s discussion, you will summarize your Disruptive Marketing Plan. You would never attach your paper here – but summarize key concepts/learnings Threads For each thread, students must support their assertions with at least 2 scholarly authored citations in current APA format, with at least one new reference from … Read more

Research peer-reviewed journal articles on one of the 4Ps – Price. For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Price. Discuss why this might be one of the most important of the 4Ps. Once you have selected your peer-reviewed journal articles, post a synopsis of the major points … Read more

Research peer-reviewed journal articles on one of the 4Ps – Promotion. For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following:  Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your peer-reviewed journal articles, post … Read more

Select peer-review journal articles on one of the 4Ps – Place. For this module’s discussion, you will select peer-review journal articles on one of the 4Ps – Place. Keyword search terms might include one of the following:  marketing channel strategy, distribution, retailers, internet, or supply chain. Once you have selected your peer-reviewed journal articles, post … Read more