Download Category: Marketing

Describe the product/service including the benefits of using the product/service Product Idea and Search Engines/Electronic Marketing After reviewing the assigned reading materials, complete the following activities: 1. Develop a product service idea. A. Describe the product/service including the benefits of using the product/service B. Discuss the potential customers for this product/service 2. Based on the … Read more

Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing Purpose of Assignment The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization’s survival. Students will respond to a specific scenario that requires them to address the concepts both … Read more

Developing Successful Organizational and Marketing Strategies #1 Developing Successful Organizational and Marketing Strategies Review Ch. 2 of Marketing. Consider the following as you read: In what ways does the SWOT analysis help in the strategic marketing process? #2 Marketing Research: From Customer Insights to Actions Consider the following as you read: What are examples of the pros and … Read more