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Determine how your own personal brand links to the organization’s customer value proposition

Determine how your own personal brand links to the organization’s customer value proposition Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, … Read more

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What is relationship marketing and why is it important

What is relationship marketing and why is it important #1. Consider the following as you read: What is relationship marketing and why is it important? #2. Consider the following as you read: How can the three phases of the planning stage of the strategic marketing process be applied to the development of your personal brand? #3. Consider the following as you … Read more

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Ethical marketing and Ethical Advertising

Ethical marketing and Ethical Advertising Ethical marketing and Ethical Advertising Ethical marketing is less of a marketing strategy and more of a philosophy that informs all marketing efforts. Ethical advertising is a mode of communication between a seller and a buyer. Review the ethical issues of advertising and answer the following question. Each discussion needs … Read more

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Discuss the advantages and disadvantages of your peer’s recommendation

Discuss the advantages and disadvantages of your peer’s recommendation Discuss the advantages and disadvantages of your peer’s recommendation and the criteria suggested. Justify your thinking. For your peer’s firm, how do you think it would be best to practically implement this idea. In what ways would implementation differ for the Service Marketing Journal firm you are … Read more

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Discuss different mobile marketing tactics and how consumers become a part of the mobile marketing process

Discuss different mobile marketing tactics and how consumers become a part of the mobile marketing process Mobile Marketing Tactics Discussion This discussion will provide you with the opportunity to discuss different mobile marketing tactics and how consumers become a part of the mobile marketing process. In your initial post, describe the steps for how a … Read more

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