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Conduct a design of experiment (DOE) in order to test cause-and-effect relationships A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: … Read more

What is the most unusual item you have seen sold in a vending machine 4 Cultures and marketing (Professor)  Think all of you will find this web site to be of interest.  It will be especially of interest to those working in international or multicultural environments.  The site contains some excellent research on understanding cultures.  I have also … Read more

Pros and Cons of Direct and Indirect Marketing The advancement of technology in the mobile world has also created advancements in the look and feel of apps.  However, there is still some variance in the mobile apps.  The range of mobile apps are: Website available on smartphone – we see less and less of this, … Read more

Select and describe the price strategy your company will use to launch its product/service Select and describe the price strategy your company will use to launch its product/service. Why is that strategy the best choice and will it need to be adjusted over the duration of the Product Life Cycle (PLC)? Why or why not? … Read more

Define what a distribution channel is and discuss why it is important to the marketing process. Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the … Read more