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For your “written” assignment  investigate an ad agency of your choice. For your “written” assignment  investigate an ad agency of your choice. You can just use Google to find an agency, or you can use AdForum or other websites to get the scoop on a good one. Did you know there are major agencies in … Read more

Choose an exceptional Social Media Marketing Campaign that caught your attention Life After the Ice Bucket: Can the ALS Association Repeat Its Unexpected Viral Success? Social Media has revolutionized the way that companies market themselves and how they reach their customers. The ALS Ice Bucket Challenge is a great example. Click the PIN title above … Read more

Discuss how online and social media marketing could provide competitive advantages Choose a specific industry (e.g., grocery retailing, the airline industry, etc.), and apply Porter’s Five Forces Model to discuss that industry’s competitive forces and their relative influence. (Note: The following Web site provides useful information about the Porter Model: https://www.mindtools.com/pages/article/newTMC_08.htm.) Discuss how online and social media … Read more

Explain the rationale behind the brand product strategy SWOT and Company Overview for China and Body Shop Cosmetics Will include Milestone 1 for brief synopsis as well as rubric and any discussion board posts to assist Prompt: In Milestone Two, you will analyze in detail the selected international market and the competitor’s product/service brand. In … Read more