Home » Marketing » Page 168

Propose marketing and information technology implementation tactics for Hoosier Media

Propose marketing and information technology implementation tactics for Hoosier Media You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client’s print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over … Read more

Home » Marketing » Page 168

Create a description of your family as a market segment

Create a description of your family as a market segment Create a description of your family as a market segment using geographic, psychographic, and demographic factors. Suppose that you’ve been hired by a local independent bookstore to help its owner win back customers lost to a large bookstore chain. Design and outline a plan to … Read more

Place order