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Disruptive Marketing Plan: Brand Proposal Paper Assignment Disruptive Marketing Plan: Final Paper Assignment Instructions Based on the approval granted for the Disruptive Marketing Plan: Brand Proposal Paper Assignment, you will complete a 4,500–6,500 word paper on their ‘disruptive’ innovative new idea for this brand using the template provided. Ten authored references are required. You may … Read more

Write 1000words minimum on brand loyalty. Marketing Paper: Brand Loyalty Assignment Instructions You will write 1000words minimum on brand loyalty. An expert in this field is Frederick Reichheld who has written several books on this topic including The Loyalty Effect or Loyalty Rules. As he stated, “Without trust, there can be no loyalty – and … Read more

Explore your client’s strategic goals and create elements of a social media campaign. Over the course of the semester, you have had the opportunity to explore your client’s strategic goals and create elements of a social media campaign. The purpose of this project is to synthesize through a complete social media strategy and campaign that … Read more

The 4Ps marketing mix approach was introduced over 60 years ago 4Ps Marketing Mix Approach The 4Ps marketing mix approach was introduced over 60 years ago and was popularized by Phillip Kotler an American author, consultant, and Professor of Marketing at the Kellogg School of Management at Northwestern University. Kotler collaborated with Gerald Zaltman to … Read more

Research peer-reviewed journal articles on one of the 4Ps – Promotion. For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following:  Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your peer-reviewed journal articles, post a synopsis … Read more