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Rebranding strategy Identify one current struggling consumer product. Access the GCU Library business data bases. Research “rebranding strategy.” In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following: A new name Changes in packaging The price point Product position Advertising strategy A distribution method Improvements in design or quality … Read more

Brand image Defend ONE of the following statements: “All news is good news” and any buzz is helpful for a brand. The content of buzz can make or break a brand. The required length for your original posting is 450 words.   Answer preview to brand image APA 543 words Get instant access to the … Read more

Brand knowledge structure Brand knowledge structure Visit websites and view advertising, retailing, and pricing information about two of the brands you discussed in the module three group discussion. Note to what extent the values and descriptions identified for your brand are reinforced by the company’s efforts on behalf of the brand. Update your original post … Read more

Marketing research Marketing Research -2 Questions 1. In the video, Lies, Damned Lies and Statistics (Links to an external site.)Links to an external site., Sebastian Wernicke did a tongue-in-cheek analysis of how to design a great presentation. Rather than be humorous, suggest some statistical analysis that you think would give good advice on how to be a … Read more

Components of the marketing mix Discussion 1: Olevia A major challenge for new players in a market is to get “shelf space.” (This could include the digital world; for example, getting noticed among the millions of apps in Apple’s App Store). Syntax-Brillian faced such a dilemma in the early days of the changeover to HDTV, … Read more