Components of the marketing mix Discussion 1: Olevia A major challenge for new players in a market is to get “shelf space.” (This could include the digital world; for example, getting noticed among the millions of apps in Apple’s App Store). Syntax-Brillian faced such a dilemma in the early days of the changeover to HDTV, … Read more
Manufacturing process Each question is worth 5 points 1. Name three different facility layouts used to manufacture product. Give an example that is applicable for each 2. Does a products’ characteristics dictate the manufacturing process used to manufacture that product or does manufacturing process define the product? Please explain your answer. 3. Define and explain … Read more
Coca Cola Brand Growth Coca Cola Brand Growth Coca-Cola has shown enormous capacity to bend to the expectations of every culture with which it has dealt, and has done so for over 100 years. Beginning in 1886 as a medicinal cure for headaches, the brand became a popular beverage, growing through war times, through peace … Read more
Strategies to grow a brand Strategies to grow a brand Using the brand Coca-Cola, consider how you might modify the brand architecture, brand hierarchy, or brand extensions to expand the brand. Explain how your strategies match with the brand image that you are attempting to communicate. In other words, how do these brand growth correlate to … Read more
All-time favorite brand What is your all-time favorite brand? What do you most like about the product and/or brand name? What (if anything) do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? Why? Go to the supermarket and take a look at the brand extensions … Read more
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