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Advanced Marketing Unit 5 Advanced Marketing Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research. Option 1: Procter & Gamble (pp. 332–333) … Read more

Module 06 Written Assignment – Web Analytics Summary Web analytics often times is an overlooked and underutilized piece of the overall marketing strategy. With that in mind, reflect on what you have learned throughout this course and how an increased knowledge of web analytics and optimization conversion will benefit you as you move towards your … Read more

Marketing plan: Scenario #3 Marketing plan: Scenario #3 Galaxy Restaurant is a start-up restaurant developed with the idea of providing the customer with a unique dining experience. This could extend from the product offering, service offering, atmosphere, or a host of other unique experiences. Initial research will provide an idea of what this unique dining … Read more

Trojan brand condoms Do a Sales Plan Assignment for the Trojan brand condoms Write about 2 pages, Use APA format of citation 1. Define market characteristics (for instance, competition and substitute products) and understand how those will affect the attractiveness of your product in the mind of the prospect organizational buyer. 2. Identify technologies your … Read more

Market segmentation and target marketing Introduction to Advertising. 2 questions 1. Both market segmentation and target marketing are immensely valuable to the advertising process and the design and development of the 4Ps in marketing. Without completing these, an advertisement is likely to be ineffective. For this discussion, discuss the difference between target marketing and market … Read more