Download Category: Marketing

The elements of the promotion mix What is promotion; why is it important? List and describe the elements of the promotion mix. Which one is the most effective; why? Which one is the least effective; why? Those are the elements of the promotion mix. Advertising. Public relations or publicity. Sales promotion. Direct marketing. Personal selling. … Read more

Investigate the different options for competitive and market analysis Marketing Strategy. 2 questions 1. Visit and explore the website for Hoovers (Links to an external site.)Links to an external site., paying special attention to the “About Us” and “Products” tabs. Investigate the different options for competitive and market analysis provided. How can these online tools best be … Read more

The power of marketing The power of marketing:Marketers cannot create demand or make people buy things that they don’t want or need. However marketing is designed to persuade, inform, and remind people about the availability, choices, features, and advantages associated with new and existing products/services. A friend of yours agrees with the following adage, “People … Read more

Targeted and mass marketing Consider the differences between targeted marketing and mass marketing and what led to the rise of each. Do you think one is more effective than the other? Why, or why not? Give an example of a target market that you are (or could be) a part of and why you think … Read more

The implementation of the marketing strategy The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: soft drink, fast food/restaurant, hotel, cell phone provider, banking, automobile, airline, … Read more