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The world of marketing is multifaceted and offers unending challenges W2 ASSIGNMENT “A PROJECT TO FAIL” Foundations of Marketing A Project to Fail The world of marketing is multifaceted and offers unending challenges that require creative thinking to make a difference. For this weeks assignment I offer the challenge for you to look around your … Read more
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Briefly summarize your research from at least two trade journals International Advertising. 2 questions 1.It is essential to conduct research before expanding into a new geographic region. For this discussion, select a company and product, and research its global marketing strategy in various trade journals (e.g., Wall Street Journal, Fortune, Businessweek, etc.). Briefly summarize your research … Read more
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List the principles that should be observed in a marketing program Marketing Program List the principles that should be observed in a marketing program. Give two specific examples of how these can be applied to a sport program. Describe why this would be advantageous. Respond to at least two of your classmates’ postings. Answer preview … Read more
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How and why do US razor consumers differ from razor consumers in India International Marketing. 2 questions 1. According to your textbook, the price of a product or service can be “the key to success or failure” (p. 556). For this discussion, read Case 3-7. Then, write a post that addresses the following questions: Question … Read more
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Why would a retailer introduce its online store country-by-country 1. One challenge international marketers face is ensuring that products and services are designed with the targeted geographic region in mind. For this discussion, begin by reading Chapter 13 of your textbook. Then, identify at least one product or service that has been marketed slightly differently … Read more
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