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Explain the relationship between market segmentation and positioning Discussion: Segmentation and Positioning After reading Chapters 6 and 7, consider the concept of target marketing. in your own words, explain the relationship between market segmentation, target marketing, and positioning. What could the damage be if a company’s segmentation and position are not correctly implemented? Give an example … Read more

The connection between a company’s ethical policies and actions to its marketing Chapter 2 of the text raises the issue of the connection between a company’s ethical policies and actions to its marketing. Write a 1 page paper that in your own words discusses this relationship. Be sure to include your thoughts on how a company can … Read more

Explain how each element of the marketing mix is utilized to influence the demand Select a company or brand from which you buy frequently. In 1-2 pages, include the following: Describe the organization that you selected and the industry in which it exists. Explain how each element of the marketing mix (product, place, price, and … Read more

Marketing research and learning about various consumer markets Three Target Market Summaries Research Paper OVERVIEW The Internet provides a wonderful opportunity for doing marketing research and learning about various consumer markets. In this research paper, you will be preparing a report on the size, location, purchasing power, and market potential for the three largest minority … Read more

The advantages of a Big Data database platform Answer the question correctly and to the point. 1. Your CEO has heard that a one of the advantages of a Big Data database platform is that it can handle a lot of work very quickly due to the feature known as M-P-P, but he asks you … Read more