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Discuss the PLC concept and its importance to marketing managers Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product … Read more
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How do marketers strategically plan to market these products Apply: Why We Buy a Product Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly … Read more
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Define the Five-Step Marketing Research Approach Scenario: You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step … Read more
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How can you prepare to lead a company in an African country Discussion A: International Business in Africa Welcome to the discussion. In this course you will be introduced to a topic in the discussion. The first week of the module you will write about your initial thoughts after reviewing the resources. The initial post … Read more
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Define the strategic sports marketing process Define the strategic sports marketing process and discuss the various elements in the strategic sports marketing process. Give specific examples from the text as well as from your experience. Respond to at least two of your classmates’ postings. Answer preview to define the strategic sports marketing process APA 329 … Read more
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