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Briefly describe the role of global account management in international business Marketing in the Global Firm What is global account management? Briefly describe the role of global account management in international business. Define international price escalation. Discuss how distribution channel length affects international business transactions. Discuss the three common pricing strategies. How do firms employ … Read more

Marketing sugary drinks to children Marketing sugary drinks to children While related, law and ethics are not the same. The law establishes what individuals MUST do, while ethics describes what individuals SHOULD do. What this means is that some things viewed as immoral may in fact not be illegal, and some illegal activities may not … Read more

Investigate the role of advertising in a culture of consumerism Effects of Advertising Presentation This course concludes with a look at advertising and the culture of consumerism. You will have the opportunity to choose a product or service and highlight how you have seen it being advertising.You will also have an opportunity in this assignment … Read more

Provide your opinion of how the company uses consumer behavior information Choose a company (“client”) with which you are familiar. This may be your employer or other organization with which you are acquainted with as a customer, competitor, or supplier. Ideally, this will be an organization that markets products and/or services to consumers. Keep in … Read more

What are the key persuasive techniques used in consumer advertising Effects of Advertising Presentation This course concludes with a look at advertising and the culture of consumerism. You will have the opportunity to choose a product or service and highlight how you have seen it being advertising.You will also have an opportunity in this assignment … Read more