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Evaluate the strategic and financial importance of offering green meetings Imagine you are designing a marketing research project. Your overall goals for the project are to identify best practices for green meetings from the perspective of vendors, compare marketing approaches, and evaluate the strategic and financial importance of offering green meetings. Do the following: a. … Read more

Discuss the dimensions of product quality and explain why Read the Chapter 9 Case: Real Choices at Starbucks Answer each question in 200 – 350 words. 1.Summarize the case and identify the dilemma facing Starbucks. 2.Explain the product life cycle concept. Select THREE product offerings of Starbucks and discuss how each product is managed during … Read more

Describe the differences between the forecasting methods that can be used. As a marketing analyst, you are responsible for estimating the level of sales associated with different marketing mix allocation scenarios. You have historical sales data, as well as promotional response data, for each of the elements of the marketing mix. Describe the differences between … Read more

Summarize the case and identify the dilemma facing Subaru. Read the Chapter 7 Case: Real Choices at Subaru Answer each question in 200 – 350 words. Summarize the case and identify the dilemma facing Subaru. 2.Identify and discuss the market segmentation approaches you believe are most relevant for Subaru. Why are these important to the … Read more

Summarize the case and identify the dilemma facing Colgate-Palmolive Read the Chapter 1 Case: Real Choices at Colgate-Palmolive Answer each question in 200 – 350 words. 1 Summarize the case and identify the dilemma facing Colgate-Palmolive. 2 Research the product at www.colgatewisp.com. Discuss each element of the marketing mix for Wisp. 3 A key to long-term business … Read more