Evaluation of marketers’ use of perceived value approach in pricing models It is important for a firm to get its pricing strategy right because the potential impact on its net revenue is enormous. Traditional pricing models contain tenets that, when used appropriately, support an economic approach that involves computing the firm’s cost of goods sold … Read more
Analysis of the importance of branding to an organization Discussion: Personal Branding The concept of branding is often applied to large corporations such as Pepsi-Cola, Nike, Starbucks, or Tesla. Brand executives communicate powerful associations to the external stakeholders and hence organizations spend millions of dollars enhancing the equity of their brands. Companies like Estée Lauder … Read more
Evaluate the strategic and financial importance of offering green meetings Imagine you are designing a marketing research project. Your overall goals for the project are to identify best practices for green meetings from the perspective of vendors, compare marketing approaches, and evaluate the strategic and financial importance of offering green meetings. Do the following: a. … Read more
Discuss the dimensions of product quality and explain why Read the Chapter 9 Case: Real Choices at Starbucks Answer each question in 200 – 350 words. 1.Summarize the case and identify the dilemma facing Starbucks. 2.Explain the product life cycle concept. Select THREE product offerings of Starbucks and discuss how each product is managed during … Read more
Describe the differences between the forecasting methods that can be used. As a marketing analyst, you are responsible for estimating the level of sales associated with different marketing mix allocation scenarios. You have historical sales data, as well as promotional response data, for each of the elements of the marketing mix. Describe the differences between … Read more
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