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How does this tool assist the marketing and management teams to solve problems Select an existing company, possibly a publicly held company in order to find easily accessible information. Research the company and compile a SWOT analysis identifying a minimum of four elements under each of the strengths, weaknesses, opportunities, and threats. Explain each element … Read more

Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different’ target group In a 100 words. Discussion: Celebrity Endorsements This week we talked lots about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisement with Sofia Vergara. Which celebrity … Read more

Explain the importance of a solid but flexible business plan for First Flavor Read the Chapter 2 study: Jay Minkoff, a Decision Maker at First Flavor Inc. Answer each question in 200 – 350 words. Summarize the company’s offerings, and identify its dilemmas. 2.Read the detailed description of First Flavor, Inc. at http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=28284269. Discuss their mission … Read more

Briefly describe the products you selected using branding terminology For this exercise, you need to select two recent purchases of $50 or more. Due to the unique nature of textbook purchases, please do NOT select a textbook for this assignment. The products you select should be from vastly different product categories. For example, my most … Read more

Achieving the objective of retaining customers Pamela, marketing manager at TCI, Inc., is very irritated. She spent the whole summer designing a marketing strategy, and according to independent tests, the campaign has, beyond a reasonable doubt, proven to be effective in achieving the objective of retaining customers. Over the last 2 years, it has been … Read more