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Describe seven different types of consumer promotions Select one product. In a two- to four-page paper (excluding the title and reference pages), describe seven different types of consumer promotions from the twelve shown in Table 6.2 of the text and assess how each of the seven types would be applied to your product. Determine which … Read more

The task of purchasing media for your client’s advertising campaign You have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. … Read more

 Determine two descriptive statistics regarding the oil change company that can be used to attract customers. Using Descriptive Statistics In Marketing Resources: The Market Research Toolbox, Ch. 11, The Market Research Toolbox, Ch. 14, and 15-minute Oil Change Data Set Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. … Read more

Develop a marketing research plan for a product. Scenario: The Marketing Research Plan You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager. Select one of the franchise companies below for which you would like to be Marketing Manager. Edible Arrangements® – Edible … Read more