What is fractional factorial testing? Describe the process and list some pros and cons Building a Digital Analytics Organization, Ch. 8 and Ch. 12 Read the attached text and answer the following questions: What is fractional factorial testing? Describe the process and list some pros and cons of this testing tool. ( Chapter 8 reading … Read more
Why do you think results are so mixed on the use of social networking in the workplace Case 13: Should Employees Use Social Media Sites at Work? 1.Why do you think results are so mixed on the use of social networking in the workplace? 2.What are some possible upsides to utilizing social media as part … Read more
Describe seven different types of consumer promotions Select one product. In a two- to four-page paper (excluding the title and reference pages), describe seven different types of consumer promotions from the twelve shown in Table 6.2 of the text and assess how each of the seven types would be applied to your product. Determine which … Read more
The task of purchasing media for your client’s advertising campaign You have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. … Read more
Determine two descriptive statistics regarding the oil change company that can be used to attract customers. Using Descriptive Statistics In Marketing Resources: The Market Research Toolbox, Ch. 11, The Market Research Toolbox, Ch. 14, and 15-minute Oil Change Data Set Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. … Read more
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