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Develop a process to monitor and control marketing performance Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners … Read more

Different marketing generational cohorts who use and consume digital media in different ways We all belong to different marketing generational cohorts who use and consume digital media in different ways. Using Figure 4.4 on page 99 in the text, identify your generational cohort. Prepare a presentation of between 12 and 15 slides (excluding the title … Read more

Construct a minimum 850-word plan for setting price and a distribution model Price and channel strategy  the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. Assignment Steps Construct a minimum 850-word … Read more

Ethics awareness have played a significant role in the success of companies succeeding in international markets Research Proposal on Ethics/Culture in International Markets The proposal should include: 1. A title 2. Tentative thesis statement 3. Detailed outline of what the student is going to do 4. Theory and methods to be used (where appropriate) 5. … Read more

Develop a minimum 850-word branding strategy and marketing communication plan Marketing Communication and Brand Strategy Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team … Read more