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Discuss the difficulties that both faced in operating in international markets BUS 621 Week 6 Discussion 1 Prior to beginning work on this discussion, you must locate and read two articles about the marketing battle between Anheuser-Busch and Budejovicky Budvar. One company is from the United States and the other is from Europe. Discuss the … Read more

Explain market segmentation variables and use a company as an example for that type of segmentation. By performing market segmentation, marketers can generate the strategic insights needed to devise the most effective approaches. The process of global marketing segmentation begins with the choice of one or more variables to use as a basis for grouping … Read more

Explain what strategies these companies used when entering the global economy Prior to beginning this discussion, please review Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text. When writing your post, you should consider the four different strategies for entering the global market: Direct … Read more

Research and provide pricing examples that compare and contrast various factors that influence promotional strategies VI Research Paper In Unit V, you selected your favorite brand and described the reasons why this brand is so appealing to you. For this assignment, you will use your favorite brand to create an analysis that identifies the strategic … Read more

Creating a marketing strategy presentation Help in creating a marketing strategy presentation. Please, follow the instructions below and see the attached 2 assignments for the marketing strategy and implementation. And follow the attached rubric. Now that you have created a marketing strategy and plan for implementation, you will need to present this information to your … Read more